First Product Launch

6th January 2016

CloudTag (CTAG:LN), the company that brings personal monitoring to the health, wellbeing and fitness markets, is pleased to announce the launch of its new wearable fitness tracker, the CloudTag Track, today at the Consumer Electronics Show (CES) in Las Vegas. The product, founded on ten years of medical research, targets consumers who want a cost effective and efficient way of being in control of achieving their own weight loss and fitness goals, whilst also receiving guidance to help keep them on track to do so.

Key selling points of the Cloudtag Track include:

• Personalisation – a bespoke, personalised fitness and nutritional system – the user sets a weight loss and fitness goal and the CloudTag system personalises recommendations and guidance to that individual by continuously adapting as the user progresses, accurately matching their fitness needs and weight loss goals;
• Accuracy – Cloudtag Track uses proprietary advanced sensing technology to obtain clinical-grade ECG, which offers a highly accurate assessment of heart rate and energy expenditure. The directors believe it will be the most accurate energy expenditure model on the market;
• Dual mode – the device can be worn on your wrist for daily tracking and on the chest in the beatSMART clip during exercise for advanced monitoring; and
• 24 Hour device – wearing the device in the beatSMART clip for one hour gives a full charge for three to five days on the wrist, a truly 24/7 device.

While the product is being launched at CES and commercial discussions with retailers, distributors and brand partners are being finalised, the Company is ramping up production of the Cloudtag Track to deliver commercial quantities of the device in Q2 2016, subject to raising additional funding in due course.

Amit Ben Haim, CEO at CloudTag said: “We are delighted to launch CloudTag Track, the next generation of wearables; with technology that brings clinical grade ECG and advanced accuracy to consumers with minimal input from the user, the CloudTag Track works in partnership with the user to achieve success.”