Appointment of Chief Creative Officer

1st August 2016

CloudTag (CTAG:LN), the company that brings personal monitoring to the wellbeing, fitness and digital health markets, today announces the appointment of Peter Griffith, MA RCA, as Chief Creative Officer, effective from Monday, 1 August 2016.

Previously, Peter has driven the creation of a wide range of industry-leading consumer electronic devices at Nokia and Microsoft. During almost nine years at Nokia, he held the roles of Head of Lifestyle Products Design, Head of Industrial Design and latterly, Head of Mobile Phones Design. Following the division’s acquisition by Microsoft, his most recent position, held was that of Head of Phones Design.

He joins CloudTag with considerable relevant experience in commercial consumer electronics device design within large multinational corporations and has managed large global development teams, which have accumulatively helped sell to over 1.5 billion people in 150 countries. He is an alumnus of Nottingham Trent University and the Royal College of Art, a member of the London Tech Advocates and a Fellow of the Royal Society of Arts.

As CloudTag’s Chief Creative Officer, Peter will be responsible for the overall design and feel of the commercial product family which forms the basis of the consumer’s entire interaction and experience with CloudTag’s devices. This will include the aesthetics of the products, packaging, consumer marketing and messaging, social media, brand identity and the consumer’s app and cloud interfaces. He also has the remit to develop an in-house department of industrial designers to support CloudTag’s future commercialisation goals.

This announcement contains inside information for the purposes of Article 7 of EU Regulation 596/2014.

Commenting on the announcement, Amit Ben-Haim, CEO of CloudTag, said: “In line with the detailed strategy I have outlined to shareholders, we are delighted to welcome someone of Peter’s experience and expertise to CloudTag and we are confident that he will make an immediate contribution to our success. It is another endorsement of our technology and its prospects that we have been able to recruit such a respected and successful consumer electronics goods design expert to our business.”

Commenting on the announcement, Peter Griffith, Chief Creative Officer of CloudTag, said: “In CloudTag, I have found an exciting and refreshing new challenge. I was attracted by the strength of their technology and the undoubted opportunities for the products they are developing. I am looking forward to being part of CloudTag’s imaginative and driven team and helping to build a successful brand which consumers will benefit from the world over.”

Cloudtag Inc. Amit Ben-Haim +1 345 949 45 44
UK Investor Relations. +44 (0) 20 7052 8469