Diet and Physical Activity Apps: Perceived Effectiveness by App Users

30th October 2019

Cloudtag Inc CEO Amit Ben-Haim comments on an academic paper published in mHealth and uHealth April 2016, showing that App users found diet and physical activity apps effective in promoting healthy eating and exercising. These apps affected their actions, health consciousness, and self-education about nutrition and physical activity; and were also a part of their social lives.

The trials were based on users using separate Apps one for diet and one for physical activity; while Cloudtag is a two in one platform. In addition to Cloudtag’s most accurate energy expenditure readings, focus is also given to the user’s nutritional intake.

Please click here to view the full paper.